obligatory photo
of my dog axle
As a creative visionary and master storyteller for brands, I have advanced to a senior leadership level, working in digital media companies, from startups to scaling or established players. I mold data-driven content strategies aligned with strategic goals that resonate with audiences and consumers, enabling them to consume this content through different mediums, such as Facebook, YouTube, X (formerly Twitter), and websites.
I live and breathe brand DNA, driving the design and delivery of new branded content products underpinned by insights into audience behaviors, which maximize company revenue. I build and scale best-in-class capabilities from the ground up, leading to the establishment of in-house full-service branded content studios. I invest in people, coaching and mentoring them in exciting new ways to develop client relationships in the digital content space.
Drawn to challenging and high-growth environments, I look for inventive ways to make things more effective, collaborating with other leaders to spearhead change that leads to operational efficiencies and savings. I think outside the box, and I am considered a pioneer within the branded content space, achieving many ‘firsts’ over my 15+ year career. I am multifaceted, stepping beyond the boundaries of my role to make things happen.
“Anissa is a rare gem. In founding a new department for Condé Nast, Anissa ignited significant, incremental revenue streams across the entire company’s stable of brands. Anissa brings an exceptional combination of skills: she lights up the room with her innovative ideas and has the unique ability to execute and deliver on them. It’s a tremendous combination. I am continually impressed with how Anissa delights advertising partners with content integrations and enables production teams to create compelling programming. In a marketplace always clamoring for “never been done before” campaigns, Anissa makes it all happen.”
“Anissa is far and away one of the hardest working people I have had the pleasure of working with. She not only works hard, but works smart. Anissa is the most tremendous asset in a brainstorm and then follows through to bring ideas to life beautifully. She is committed, passionate, and a tremendous asset to her team and organization.”
“Anissa is a very detail oriented person. She worked very closely with ad sales as well as the agency and client community. She manages high profile clients and TV shows. Her management of projects as well as client expectations was comprehensive. She also has the ability to sell through ideas to clients while managing the process between the ad sales and production teams.”
“Anissa was always extremely helpful to our creative group and a pleasure to work with. She gave clear direction, managed expectations between groups and was cool as a cuke under deadline pressure.”
“I had the honor of working with Anissa at Court TV and she was always hardworking, professional, and knowledgeable about the sales side of the business. At the company, she was one of my major go-to people for sales issues as she was on top of every project.”
“Anissa was the first person I ever worked with to plan Ad Sales sponsorships and she set the bar high. Every brief was perfectly detailed and no information was left out. And if I did have any questions, Anissa was always very willing to discuss any project to make sure it went off without a hitch.”
“Anissa was my go to for product placements and intergrations at Court TV. At the time, this was a new venture for me and my clients but Anissa handled it with ease. She made my clients happy and everything always went off without a hitch; which was impressive since there were many facets attached to each one. I hope to work with Anissa again.”
“Anissa was an invaluable part of the Court TV sales team. She was dedicated to her work and thoroughly reliable. Anissa is adept at both creative idea generation and figuring out practical solutions to the myriad challenges that inevitably arise. She is fully capable of overseeing projects from beginning to end with a high quality result.”